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At BODH, our work begins by understanding the barriers that prevent our project segments from adopting desired behaviours, and the attitudes, beliefs and norms that drive those barriers. We leverage our knowledge of behavioural science and our understanding of the communities and stakeholders based on our years of working with them, to co-create effective solutions using principles of human-centred design and theories of social behaviour change. We have successfully used this model to develop, test, refine, implement and evaluate award-winning communication, digital and service delivery interventions for projects focusing on Health and Nutrition, Family Planning, Gender, Livelihoods and Climate Change.